Privacy Policy

Privacy Policy

Privacy Policy | Optimum Service Marketing

Last Updated: January 12, 2025

This Privacy Policy describes how Optimum Service Marketing ("OSM", "we", "us", or "our") collects, uses, and protects your information when you access our website at https://optimumservicemarketing.com , use our application at https://app.osmcloud.io , or use any of our services.

By using our Site or Services, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

  • Optimum Service Marketing: The sole proprietorship owned by Sean Beaty, operating under the DBA "Optimum Service Marketing."
  • Service: Our website, onboarding forms, SMS system, digital marketing tools, Optimal LeadSite (website service), GBP Management (GBP, citations, and reputation management), and any related services.
  • Personal Data: Information that identifies you, such as name, email, phone number, or business information.
  • Usage Data: Automatically collected information like browser type, IP address, pages visited, and time spent on pages.
  • You: The individual or business using our Services.

Information We Collect

Personal Information

We may collect the following information when you interact with us:

  • Your name
  • Email address
  • Phone number
  • Business name
  • Service preferences
  • Messages or content submitted through forms or communication

Client Content (Website & Marketing)

To build websites and marketing materials, you may provide:

  • Logos, images, and graphics
  • Service descriptions and marketing copy
  • Testimonials or reviews
  • Business location or service areas

Billing Information

Payments are processed securely through third-party billing providers (such as Stripe). We do not store full credit card numbers on our servers.

Usage Data & Analytics

We may collect Usage Data such as:

  • IP address
  • Device type
  • Browser type and version
  • Pages visited and interactions

We may use tools like Google Analytics to improve website performance and user experience.

Cookies

We may use cookies to remember preferences, analyze traffic, and enhance your experience. You may disable cookies in your browser settings.

How We Use Your Information

We use the data we collect to:

  • Provide and manage services
  • Build and deliver websites (Optimal LeadSite)
  • Manage GBP, citations, and reputation (GBP Management)
  • Communicate about onboarding, updates, billing, and support
  • Send SMS reminders and updates
  • Send marketing messages if you opted in
  • Improve our tools and website
  • Comply with legal obligations

SMS Text Messages

If you opt in to SMS, you may receive:

  • Appointment reminders
  • Project updates
  • Support communication
  • Marketing messages (if you opted in)

You may reply STOP at any time to unsubscribe.

Sharing Your Information

We do not sell or trade your Personal Data. We may share information only with:

  • Service Providers: CRM, SMS platforms, hosting, payment processors, and analytics tools.
  • Legal Authorities: When required by law or subpoena.
  • Business Successors: If OSM is acquired or merged, with notice.

Security

We take reasonable measures to protect your information, but no method of transmission or storage is 100% secure.

Data Retention

We retain your information as long as needed to provide services and comply with legal obligations. You may request deletion at any time.

Client CRM & Customer Data

For privacy and security, we do not store or retain CRM data, customer lists, lead information, or any client-submitted customer data once services have ended or an account becomes inactive.

All CRM-related data is permanently deleted when a project or service relationship concludes. This includes contact records, message history, custom fields, pipelines, tags, and any customer information provided during the course of the service.

If you return at a later time and choose to restart services, a new CRM setup will be created.

Third-Party Links

Our website may link to external sites. We are not responsible for their content or privacy practices.

Children’s Privacy

Our services are not intended for children under 13, and we do not knowingly collect their data.

Your Rights

You may request to:

  • Access your personal information
  • Correct inaccurate information
  • Delete your information
  • Opt out of marketing communications

Changes to This Privacy Policy

We may update this Policy. The updated date will reflect changes. Continued use of the Service indicates acceptance of the updated Policy.

Contact Us

Optimum Service Marketing

Email: [email protected]

Location: Rochester, NY